is a project of the Student PIRGs’ New Voters Project, which is America’s oldest and largest field-based nonpartisan youth voter mobilization program. The Student PIRGs’ New Voters Project, a 501(c)(3) organization with 4945(f) status, has run peer-to-peer young voter mobilization drives to turn out the youth vote on college campuses for more than 25 years. The New Voter’s Project does not endorse, either explicitly or implicitly, a political candidate or political party for elected office. Our goal is to engage as many students as possible in each and every election cycle in order that our generation be represented in the political process, regardless of ideology or political affiliation. 

The Student PIRGs have been pioneers in youth voter registration and mobilization efforts. In 1983, the PIRGs launched the National Student Campaign for Voter Registration, the nation’s first major youth mobilization effort since 18 years olds received the franchise in 1972. This initial effort helped register nearly one million students to vote throughout the 1980s. In 1994, working with Rock the Vote, Campus Green Vote and Green Corps, the PIRGs launched the Youth Vote Coalition. The coalition eventually grew to include more than 100 organizations, helped to register well over a million voters through the participating organizations, and helped to ensure coordination and collaboration within the youth civic engagement community.

Why Use

If you’re a campus administrator that is looking into voter registration tools for your school’s civic engagement efforts, here’s why you should use

  • It works. Both the Student PIRGs and Rock the Vote have been using the same technology for ten years and over 7 million people have completed a voter registration form without difficulty. We’ve found that 2/3 of people who complete the online registration form end up on the voting rolls.

  • It is easy. For states with online voter registration, StudentVote links directly to the Secretary of State office and helps them complete the form. For all other states, students can use the StudentVote tool to complete a voter registration form online. They are then given a PDF of their completed form to print out and mail in. A copy of their form is also emailed to them so that they can print it out later if they prefer.

  • Email reminders increase the likelihood of registering. Students get weekly email reminders until they click a button telling us they mailed in the form. Our experiments have proven this increases the mail-in rate.

  • Tell-a-friend feature creates a multiplier effect. Registrants get the option to pass the tool onto a friend. Students are more likely to register and vote when asked by a friend. Using the tool creates a multiplier effect that increases your campus registration rates.

  •  A powerful tool for increasing voter turnout. Because the tool compiles contact information of students who register, it enables campuses to follow up with person-to-person voting reminders before Election Day through phone calls, canvassing and text messaging. Over a decade of research by social scientists has conclusively found that these techniques increase youth voter turnout. The tool does not compile private contact information, such as drivers’ license numbers, and only compiles information in states where legally permitted.

  • It’s free!!

  • It’s secure. Personal information collected through the tool is held on a secure server. Sensitive information is used to populate the voter registration form, and is immediately discarded. Non Sensitive data is available to partners through our secure dashboard. Rock the Vote is committed to preserving an applicant’s privacy; and, as stated in our security and privacy statements, all personal identifying data and other unique identifiers submitted in the process of registering to vote are used to produce the voter registration form for the user to send to his/her local or state election officials. If a state-issued identification number or Social Security number is provided, it is used solely for the production of a voter registration form.

  • You can register to vote in over 13 languages including Spanish.

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Get Involved

Interested in helping your peers vote? Pledge to Vote and find out ways to volunteer, intern, and help other students turn out to vote!