About Us

The Student PIRG’s New Voters Project is a nonpartisan effort to help register young people and get them to the polls on Election Day. We believe the best way to raise the voices of young people and our issues is to register and vote. Together we can make change happen.

We are a 501(c)(3) organization. We do not endorse any candidate or party and we do not take a stand on any legislation. Our job is to get young people to the polls. It is up to candidates to convince them who to vote for.

The New Voters Project is a project of the Student PIRGs


The Student PIRGs have been pioneers in youth voter registration and mobilization efforts. In 1983, the PIRGs launched the National Student Campaign for Voter Registration, the nation’s first major youth mobilization effort since 18 years olds received the franchise in 1972. This initial effort helped register nearly one million students to vote throughout the 1980s. In 1994, working with Rock the Vote, Campus Green Vote and Green Corps, the PIRGs launched the Youth Vote Coalition. The coalition eventually grew to include more than 100 organizations, helped to register well over a million voters through the participating organizations, and helped to ensure coordination and collaboration within the youth civic engagement community. The Student PIRGs then used the expertise gained through these efforts to launch the New Voters Project, which has helped to register more than 600,000 young voters and made 650,000 GOTV contacts since our launch in 2003.